Converse Target Market Worksheet Analysis - 1625 Words

CONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers,with over 100 years of history, Converse, a American shoe company, has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countriesï ¼Å'which have selling Distributor, Licensee, or Agent, over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe, also the Asia Rising, Converse entered Asia with a strong effective on sports market during 1970s-1980s, At that time ,Converse first focus on Japanese because its rapidly rising. In 1993, as people started recognizing China as a country that has a huge potential†¦show more content†¦So young people will never get boring with it, for the high school students, they will care about the colors and styles, so they may even compare with each others or they find that some stars they like are wearing a Converse shoes so they may go to the stores and buy it. F or the college students, they will be more focus on the quality and comfort because they often use their pocket money carefully, they may want a shoes that can wear for a very longtime. For most of the consumers in Converse are like fashion items and they can accept the new things very quickly. Behaviorial 1,The Self Actualizing Buyer Even though These kind of buyer only represents about 5% of the customer market, they are still important because they know exactly what they want, exactly the features and benefits they are seeking, and exactly what price they are willing to pay, which means they are somewhat selective about what they want. They purchase Converse because they do like this classical American brand with fashionable designs and styles,maybe they are also returning consumer.Therefore Converse will attract these kind of buyer because its price is quite reasonable and is comfortable to wear. It might takes them more than a week to make decision to buy it since they are high ly selective and they might do some kind of research on what they want.They could purchase products in exclusive storesShow MoreRelated THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES65118 Words   |  261 Pagesthoughtfulness and scholarly insights have contributed to my thinking and writing. I will remain forever grateful for the advice and encouragement he provided from start to finish. Secondly, I would like to thank Dr. Remedios for verifying the statistically analysis section of my thesis. I am also deeply grateful to those professors who have taught on the EdD (Singapore) Programme, whose teaching has stimulated many early thoughts and ideas. I wish to acknowledge the contribution of the many hundreds of studentsRead MoreProject Managment Case Studies214937 Words   |  860 Pagessituations, but keep in mind that the larger case studies, such as Convin Corporation and The Blue Spider Project, could have been listed under several topics. Several of the cases and situations have seed questions provided to assist the reader in the analysis of the case. An instructor s manual is available from John Wiley Sons, Inc., to faculty members who adopt the book for classroom use. Almost all of the case studies are factual. In most circumstances, the cases and situations have been taken from