Saturday, May 23, 2020

Converse Target Market Worksheet Analysis - 1625 Words

CONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers,with over 100 years of history, Converse, a American shoe company, has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countriesï ¼Å'which have selling Distributor, Licensee, or Agent, over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe, also the Asia Rising, Converse entered Asia with a strong effective on sports market during 1970s-1980s, At that time ,Converse first focus on Japanese because its rapidly rising. In 1993, as people started recognizing China as a country that has a huge potential†¦show more content†¦So young people will never get boring with it, for the high school students, they will care about the colors and styles, so they may even compare with each others or they find that some stars they like are wearing a Converse shoes so they may go to the stores and buy it. F or the college students, they will be more focus on the quality and comfort because they often use their pocket money carefully, they may want a shoes that can wear for a very longtime. For most of the consumers in Converse are like fashion items and they can accept the new things very quickly. Behaviorial 1,The Self Actualizing Buyer Even though These kind of buyer only represents about 5% of the customer market, they are still important because they know exactly what they want, exactly the features and benefits they are seeking, and exactly what price they are willing to pay, which means they are somewhat selective about what they want. They purchase Converse because they do like this classical American brand with fashionable designs and styles,maybe they are also returning consumer.Therefore Converse will attract these kind of buyer because its price is quite reasonable and is comfortable to wear. It might takes them more than a week to make decision to buy it since they are high ly selective and they might do some kind of research on what they want.They could purchase products in exclusive storesShow MoreRelated THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES65118 Words   |  261 Pagesthoughtfulness and scholarly insights have contributed to my thinking and writing. I will remain forever grateful for the advice and encouragement he provided from start to finish. Secondly, I would like to thank Dr. Remedios for verifying the statistically analysis section of my thesis. I am also deeply grateful to those professors who have taught on the EdD (Singapore) Programme, whose teaching has stimulated many early thoughts and ideas. I wish to acknowledge the contribution of the many hundreds of studentsRead MoreProject Managment Case Studies214937 Words   |  860 Pagessituations, but keep in mind that the larger case studies, such as Convin Corporation and The Blue Spider Project, could have been listed under several topics. Several of the cases and situations have seed questions provided to assist the reader in the analysis of the case. An instructor s manual is available from John Wiley Sons, Inc., to faculty members who adopt the book for classroom use. Almost all of the case studies are factual. In most circumstances, the cases and situations have been taken from

Tuesday, May 12, 2020

Coffee Benefits - 1019 Words

Benefits [edit] Reduced risk of Alzheimer s disease Several studies comparing moderate coffee drinkers (about 2 cups a day) with light coffee drinkers (less than one cup a day) found that those who drank more coffee were significantly less likely to develop Alzheimer s disease later in life. [2][3] [edit] Reduced risk of gallstone disease Drinking caffeinated coffee has been correlated with a lower incidence of gallstones and gallbladder disease in both men[4] and women[5] in two studies performed by the Harvard School of Public Health. A lessened risk was not seen in those who drank decaffeinated coffee. [edit] Reduced risk of Parkinson s disease A study comparing heavy coffee drinkers (3.5 cups a day) with non-drinkers found†¦show more content†¦Aside from keeping you alert and awake, coffee can also keep you young and fighting cancer. So, continue reading for answers to some frequently asked questions about coffee and its antioxidants. What are antioxidants? Antioxidants are any vitamin or nutrient that can help prevent cancer or damage to the heart and other tissues caused by free radicals. By neutralizing free radicals, they prevent cell degradation. Antioxidant rich foods include blueberries, raspberries, dates, chocolate and, of course, coffee. What type of antioxidants are in coffee? The antioxidants found in coffee are called polyphenols. More specifically, the compound is methylpridinium. The antioxidant isn t present in raw, green coffee beans, but is actually created during the roasting process. How much coffee is enough? Research has shown that people who drink one to two coffees a day have half the risk of developing liver cancer when compared to people who didn t drink coffee. Meanwhile, drinking 4 to 6 cups of coffee can reduce your risk for type-2 diabetes by as much as 50 percent. However, despite the reduced risk for these diseases and other cancers, like oral, esophageal, and pharyngeal cancer, doctors don t recommend you start drinking 10 cups a day. Coffee is still a stimulant and a diuretic and if drunk in excess can cause heart problems, anxiety and possible dangerously elevated blood pressure. Can I get these antioxidants from other sources? TheShow MoreRelatedBenefits Of The Coffee Drink Coffee2071 Words   |  9 Pages Did you know that worldwide over half a trillion cups of coffee are consumed each year and that water is the only beverage that is drank more often? How about that half a billion cups are drank each day in the United States alone? That totals over one-hundred and fifty billion cups per year (RandomFacts 1)! Most likely a very small percentage know these facts off hand. Even after being an avid coffee drinker myself for many years this is news to me as well. Just take a moment to think aboutRead MoreThe And Health Benefits Of Coffee3372 Words   |  14 PagesIntroduction 2 1.1 History of coffee 2 1.2 Types of coffee 3 1.3 Coffee and health 4 2. Antioxidants and potential health benefits 4 2.1 Caffeine 5 2.2 Chlorogenic acid and potential health benefit 6 2.3 Diterpenes and health benefits 7 2.4 Other health benefits 9 Not only oxidant are contributed to health, coffee also have positive effect on body. 9 2.4.1 Prevention of Colorectal Cancer 9 2.4.2 Antioxidant in coffee reduces DNA damage 9 2.4.3 Antioxidant in coffee contributes to weight control 11Read MoreTopic On Benefits Of Drinking Coffee960 Words   |  4 PagesOutline Topic: Benefits of drinking coffee. General Purpose: To inform Specific Purpose: To inform the class of some of the many ways in which coffee can have a positive impact on your health. Thesis Statement: Drinking coffee can benefit your health in a number of ways, including lowering your risk of developing (1) cardiovascular problems, (2) neurological diseases, and (3) certain kinds of cancer. Introduction I. [Attention Getter] By show of hands, how many of you drink coffee on a daily orRead MoreBenefits Of Small Coffee Shops Essay1438 Words   |  6 PagesWhile larger coffee shops franchises have the benefit of offering fairly predictable beverages at every location, local coffee shops tend to be the favorites of citizens of any particular town. The cozy atmospheres offered at these coffee shops are often what draw their customers, along with their unique takes on traditional coffee shop beverages. For anyone visiting or living in Tulsa, Oklahoma, here is a list (and descriptions) of the top three independently owned local coffee shops: ShadesRead MoreCoffee Consumption : The Health Benefits1831 Words   |  8 Pages Coffee Consumption: The Health Benefits By: Kate Spinosa â€Å"Americans run on Dunkin†, this is a phrase that almost everyone knows or has heard in their lifetime. Over 500 billion cups of coffee are consumed annually worldwide [1]. There are on average 70 countries that grow the coffee plant for coffee production, and coffee trade is exceeding 10 billion dollars worldwide [1]. While water is the most consumed drink globally, coffee is the actually the next most consumed beverage [1]Read MoreShould Coffee Be Benefit Or Harm? Health?1447 Words   |  6 PagesxStatement of Position Coffee is one of the most popular beverages all over the world. Many people love the smell and taste of coffee, and rely on it to help them invigorate their brains and keep refreshed. However, whether coffee is benefit or harm to health is a controversial topic that draws people’s attention all the time. As a result of coffee’s popularity, even small health effects may cause significant public health consequences. More and more studies focus on coffee consumption in connectionRead MoreHealth Benefits And Side Effects On The Consumption Of Coffee2973 Words   |  12 PagesIntroduction The consumption of coffee is an essential staple to start an early morning in the United States and worldwide (Freedman et al. 2012). Like coffee, caffeine is a component that also can be present in energy drinks, tea, and pre-workout supplements. But to be specific, coffee, according to statistics has over 150 million people who drink an average of 3.2 cups of coffee daily, which means that about 400 million cups of coffee every day is consumed. (Patil et al. 2011) For some peopleRead MoreCaffeine, Caffeine And Health Benefits Between Coffee And Energy Drinks And How They Each Affect Brain Function1242 Words   |  5 Pagespeople either enjoy to drink a cup of coffee, an energy drink, or sometimes both. People drink these without any knowledge of them other than the fact that they contain caffeine. How much caffeine do they contain though? Are these drinks even considered to be healthy for humans? There are various differences in the nutritional facts, caffeine absorption, and hea lth benefits between coffee and energy drinks and how they each affect brain function. Black coffee is typically composed of caffeine, potassiumRead MoreThe Health Benefits of Coffee956 Words   |  4 PagesThe Health Benefits of Coffee An informative essay presented to Dr. Marianne Jennifer M. Gaerlan Department of English and Applied Linguistics De La Salle University In partial fulfillment of the requirements for ENGLCOM Term 1, AY 2012-2013 By: Divina Kristina S. Red V24B 14 August 2012 Have you ever questioned the existence of coffee or even wondered what it contains? Coffee is a drink that most people of today are familiar with and it is not just yourRead MoreHealth and Wealth Benefits at Perfect Brew Coffee Company1218 Words   |  5 PagesPerfect Brew Coffee Company Determine what health and welfare benefit programs should be offered? Of the 225 employees at Perfect Brew Coffee, only fifty are full-time employees who are eligible for a benefits package, or slightly under twenty five percent of the total workforce. Of these employees, just under half are unionized (20 employees). Currently PCB is offering limited benefits to their full-time employees consisting of health insurance, vacation and sick leave. The union employees

Wednesday, May 6, 2020

Impact of Advertising on Customer Loyality Free Essays

*BEST PRACTICE: Customer *loyalty _The limited number of business contacts, the difficulty of recruiting new business customers and the cost of some business products or services all mean that maintaining customer loyalty is key to B2B marketing success. Sara Goodwins looks at some popular approaches to this problem_ Is it easier and less expensive to sell to existing customers than to find new ones? Of course it is. In the B2B arena, however, sales cycles are longer. We will write a custom essay sample on Impact of Advertising on Customer Loyality or any similar topic only for you Order Now If customers are not to be tempted away by competitors, marketing needs to encourage them to develop a relationship with the brand. Anthony Green, sales marketing director of Concep, comments: â€Å"If businesses keep in touch, customers become familiar with products and services on offer and the company will be taken into consideration when a purchase is made. † When keeping in touch with customers, communication should achieve a number of objectives. Firstly, it should reassure the customer that they made a good choice of partner/supplier. It should also add value to the relationship, above what has been contracted, seek additional opportunities for further business, and inform business and client about new developments. Existing customers, lapsed customers and prospects should be approached differently. Marketers can assume that customers are familiar with the business and currently prefer your products/services or have done so in the recent past. Ideally no customer should ever go elsewhere, but there will be events such as changes in personnel, expiry of contracts, upheavals in the market, that change the relationship. Julie Cooper, co-director of events management company Fab, points out, â€Å"If a key contact within the client company is replaced, you have to establish confidence and trust with a new person – and the new contact may well bring with them pre-existing relationships with competing suppliers. † Keep in touch Lapsed customers, because of the past business relationship, should not be contacted in the same way as prospects. Alan Curnow, communications manager of Grass Roots, explains: â€Å"The distinction between clients and prospects is (more one of) tone than substance; we may need to refresh prospects’ memories of who we are, whereas clients – even if they haven’t bought from us for some time – know us. † Jan-Pieter Lips, head of business-to-business at Loyalty Management UK, which operates Nectar for Business, adds: â€Å"Experience shows that there is a direct correlation between winning back a lapsed customer and the time that has passed since the last transaction. Simon Ward, director of rewards scheme Seed, considers that the frequency of customer orders is like a pulse. â€Å"Businesses should monitor customertransactions and identify when they change. They can then contact thecustomer and find out why. † David Lebond, executive director of PMM, agrees: â€Å"Doing something wrong is the best opportunity for getting a customer for life; if you handle a complaint well, put things right and demonstrate that you have the customers’ interests at heart then not only will customers be retained, they’ll also talk about you in glowing terms. Newsletters Newsletters and customers magazines are one of the most obvious communications methods, which can be used to maintain customerrelationships and loyalty. Richard Bush, managing director of Base One, says, â€Å"The trend for customermagazines – which we saw in the mid 90s – has diminished as many businesses found they were expensive and their success difficult to measure, although the need for what they provided still remains. † Electronic newsletters have taken over as less expensive, more measurable and interactive replacements. To include relevant material, you need to consider things like: life cycle of products/services and how they relate to customers and information held about customers which helps target mailings. Allow readers to choose – for example: offer the flexibility to pick areas of interest, frequency of mailing, etc. but make sure that they can change their selections with each mailing. Denise Cox, newsletter specialist at Newsweaver, says, â€Å"Stay away from complicated password-protected access to subscription profiles; this is a real turn-off and readers may just start deleting your emails instead of trying to change their preferences. Newsletters need a simple lay-out, clear navigation and no fancy graphics such as Flash that could cause them to be filtered. They require a table of contents on each page to provide clear choice and encourage further reading; around five main articles per newsletter of 300-700 words and a 100-word synopsis of each article on the front page with a link. â€Å"It is also extremely important that you have a strong call-to-action in your articles,† says Cox of Newsweaver. â€Å"It’s astonishing how many companies don’t. Yet it’s your key opportunity to incite sales, feedback and make requests for more information. Readers typically decide within eight seconds whether to read on, set the information aside – which probably means they’ll never read it – or delete it. The ‘from’ and ‘subject’ of the email need to tempt recipients to open it. ‘From’ should be your brand, helping to build recognition; ‘subject’ should be interesting and relevant. Content could include: articles stimulating thought and discussion, pertinent information relating to technological innovations, legislation affecting the industry, links to relevant news, client wins and case studies, industry reports and website links. Email newsletters are extremely cost-effective, popular, and immediate, and offer measurable conversion rates. Their main disadvantage is one of commitment. Companies must be prepared to publish a regular, well thought-out newsletter for it to be of marketing use and to respond to the interest it arouses. Reward/loyalty programmes â€Å"Reward programmes and loyalty programmes are not the same. The former is tactical, the latter strategic,† says Lebond of PMM, he adds, â€Å"Reward programmes are a form of payment for repeat business; loyalty programmes represent a state of mind created in the customer. Reward programmes are most effective when there is rivalry in a sector (the programme then makes the point of difference); or there are frequent purchases to lock collectors into the scheme; or it’s easy to change suppliers so customers need to be induced to stay. Reward programmes are effective anywhere where customer retention is key. Geraldine Tosh, managing director of IPoints, says, â€Å"A client running a website which relies heavily on advertisers, for example, can tempt people to the site using a reward programme. Extra points could be offered to clients making it their homepage for example, or using it frequently, etc. Branded reward programmes are often more cost-effective and less labour-intensive as well as enabling value to accumulate quickly. The main disadvantage is that companies usually have to commit for a period of time. Steve Cooper, marketing manager at Argos Business Solutions says, â€Å"In some cases a tailored scheme is more appropriate for a company where aligning with a different brand may conflict with or dilute the impact of their own brand and communications. † White label reward programmes aim to build value into a company’s brand and offer companies more control of how uch value they’re giving away. Tosh of IPoints says, â€Å"Reward catalogues can be tailored to include a business’s o wn product or service at a reduced price. Companies could even tailor the earning and redemption around their customers’ business needs. † Customers who know that your company is helping to build their business have a powerful incentive to buy from you. Rewards are short-term encouragements; loyalty is long-term commitment. As Lebond of P says, â€Å"If you get the right people with the constant attitude of ‘how can I make my customers even happier’ then you don’t need a reward programme. Corporate hospitality Customer events are undervalued largely because the value of them is difficult to assess. Face-to-face communications and shared experiences are very personal and the positive associations remain for a long time. Sarah Webster, director of communications at Eventia, explains, â€Å"Corporate hospitality enables suppliers to deepen their relationship with clients and to understand the motivations and constraints that influence buying decisions . † Corporate hospitality also adds value, as Rob Allen, chief executive at TRO, explains. Take the example of an accountancy firm which organises a breakfast briefing for its clients on the morning following the budget. By explaining the full implications of the Chancellor’s new financial provisions, the firm is enabling its client companies to make significant savings or profits. The client relationship is enhanced. † Bush of Base One has no doubt, â€Å"Thirty minutes in a room with your top 10 customers is worth thousands of DM pieces. † Dedicated client website Webpages are particularly powerful marketing tools when used in conjunction with other marketing communication. Businesses can track the customer’s journey through the site. Marketers can then use the information to tailor communications which recognise each client’s interests. The main problem with websites is that the information they contain needs to be frequently refreshed to ensure that customers revisit. Many of the suggestions for newsletters apply equally to websites. Anthony Green, sales marketing director of Concep, comments: â€Å"Additional information tied into a newsletter article can be put on the webpage. Those who click on the webpage have decided consciously that they want to access further information. Companies can then analyse the click-throughs and understand the specific areas of interest on both a macro and per-recipient level. † Tosh of IPoints is succinct, â€Å"Use microsites and reward schemes to collect information and then use the information in communications. † Communication is the key Relevant, valuable and timely communications are seminal to maintainingcustomer loyalty. Lebond of P says, â€Å"Every piece of communication could potentially be the lowest common denominator in a business’s contact with its clients, so each one must be as good as possible. More business is lost by poor communications then by anything else. † Newsletters draw customers to websites where their interests can be analysed and responded to, reward programmes encourage frequent transactions, and hospitality enables personal contact. Curnow of Grass Roots explains, â€Å"Loyalty is not so much a pattern of behaviour as a state-of-mind. The single most conclusive evidence of loyalty is advocacy, not usage. The acid test is not how much the customer spends but how hard it would be to prise him away. And of course you cannot put a value on that How to cite Impact of Advertising on Customer Loyality, Papers

Saturday, May 2, 2020

Assessing and Changing Organizational Culture

Question: Discuss about the Assessing and Changing Organizational Culture. Answer: Introduction. This report aims at critically analyzing the purpose of NAB, its mission for 2016 and the corporate social responsibilities it carries out. The report further examines the organization culture enshrined in this bank and a further evaluation of the suitability of the organization culture adopted. NABs main purpose is to provide banking services to the Australian businesses. It provides banking services in the whole of Australia in different sectors including health, government, agribusiness and community banking. This purpose is aimed at making NAB the best banking institution in Australia and New Zealand. The institution maintains its reputation in the banking sector through the formation of the NAB group of companies. Functions and Purpose of the NAB group of companies. The NAB group of companies are found in Australia New Zealand, Asia, Europe and the USA. Their main functions are geared towards ensuring efficiency in the provision of banking and other financial services. Some of their functions are as follows. First, the NAB group of companies work to connect daily with millions of customers across Asia Australia New Zealand and the USA. They offer credit facilities and financial services to both retailers and whole sellers in these countries. Secondly, NAB group of companies, offer private banking to individuals. Individuals can open personal accounts in its branches and enjoy the financial services, (NAB, 2016). In addition to this, Nab group of companies also provide institutional financials services to both public and private institutions. Third, provide wholesale banking services. This is majorly practiced by NAB situated in the US. They also provide treasury activities and institutional banking services. The NAB group of companies provides consistent financial advice to its customers. They offer financial consultancy services to the customers whenever they visit their offices. The mission of NAB for 2016. NABs mission for 2016 is to become the best financial services provider in Australia-US, New Zealand, and Asia. A mission statement should be clear and understandable, (Salem, 2008, p. 25). This mission make a difference by its core values of honesty, teamwork and integrity in providing financial services, (NAB, 2016). It plans to achieve this mission by maintaining a strong balance sheet, improving the customer satisfaction and experience and maintaining good performance in its New Zealand and Australian businesses. The profit orientation of NAB NAB has developed profit-oriented goals that have enabled it to win the trust of many customers. These goals have also made NAB to be preferred by many organizations both private and public. Many organizations now create accounts with NAB. Some of the ways used by NAB to achieve these goals are as follows. First, Creation of NAB Flik. NAB Flik is a mobile application that has been developed by this bank to enable its customers to request and send money easily. It makes the whole process of requesting for money and sending money simple, (NAB, 2016). This application can be used to send money to any inhabitant of Australia. Secondly, sending money to a Facebook friend. People can now send money to Facebook friends. This is social media banking, (Senadheera, 2011).By using the NAB Flik, a customer can send money to anothers Facebook account. Someone does not need to know an account number to send money. This makes it more convenient. Third, Internet banking. In the global market, intern et banking is a major trend. NAB has widely ventured in internet banking making it easier to send and receive funds. It is also easier, quicker and cost-effective to operate. Location of NAB and its Branches. NAB consists of NAB group of companies which are located in Australia, Asia, Europe and the USA and New Zealand. The Nab group in austral connects several customers across the wholesale and retail business, (NAB, 2016). They also conduct both private banking and institutional banking services. The Group of companies is geographically spread to tap more customers. They also make it easy to access the branches for any financial assistance needed by customers. NABs General Environment. According to (Tallon, 2007, p. 225), the general environment refers to a range of external factors that influence the performance of an organization. The organization does not always have direct control over these external factors. Some of these factors include technology, economic conditions, demography political forces and legal factors. The main general environment element attributable to National Australia Bank is technology. Technology is the application of science in the business sector. It mainly involves using scientific equipments in executing transactions and customer service, in the financial sector, (Tallon, 2007, p. 227). There has been a rapid advancement in technology in the field of business and banks should make attempts to keep up with this advancement. Some of the issues associated with technology include internet marketing, internet banking, increased cybercrimes, mobile banking and increased awareness. Technological advancements have resulted in increased competition both in the banking sector and the business world as a whole. NAB has tried to embrace technology through the development of technologically sensitive financial services, (NAB, 2016). Some of these services have been enabled by NAB Flik and internet marketing. NAB Flik has encouraged mobile banking improving the efficiency of customer delivery. Internet banking has also simplified the banking process by making it easy to create accounts and conduct transactions through the internet, (AbuShanab, 2007, p. 95). However, some major technological trends have currently emerged. These trends must be taken into consideration by this bank for it to remain competitive. Some of these trends are as follows. Entry of Technological giants into the Financial Sector Competition is a major factor associated with technology. A company must, therefore, embrace technology to remain competitive. Going by the improvement in technology the technological giants like Google, Facebook Amazon and Apple could invest into the banking sector and outdo most of the banks since they have a good customer base. Most of the consumers use Google apple and amazon, (Au, 2008, p. 160). This improvement has been executed by Apple which has launched the Apple pay. According to Kracheel, 2014, p. 18)), Apple pay is a mobile payment developed by Apple Company, in its attempt to get into the financial sector. Other companies such as Samsung have also promised to follow suit. Soon Facebook Twitter and Amazon will also get into the financial sector. It is only Barclays bank which has invested into this internet banking service by developing its wallet called Pingit. Emergence of Digital Banks According to, Bhatti (2015), digital banks are banks whose services are mainly offered through the internet. The emergence of digital banks may challenge most existing banks like NAB since they may have the ability to mobilize more customers to have an account with them.In the UK, the likes of Mondo, Atom Sterling, and Tandem, offer alternative financial services that may exert a lot of pressure on the existing banks. NAB is also not an exception as it has to compete effectively to maintain its profits and expand globally. In 2015, blockchains made tremendous profits through the offering of its bitcoin crypto currencies. This can continue to grow to make it make more profits in subsequent years. This makes it a major competitor of banks. Many banks have also launched investigations on how they can make use of these Block chain applications in their business, (Bornholdt, 2014, p. 1403). NAB is also not an exception to this it needs to venture into these applications to continue operating profitably. Emergence of Wearable Applications Wearable applications are applications installed on wearable items. Some wearable items include digital watches and bangles. Many banks have tested wearable applications on smart watches. Apple Company has also launched the Apple Watch which is a smart watch that can support most banking apps, (Kracheel, 2014, p. 19). These are new digital channels that would make banks evolve more in their operations and increase their profitability. If most banks install these apps, then NAB may have a difficult time keeping up with other banks. NAB should, therefore, take these technological improvements into account and adjust to them accordingly. Going digital is a major step in improving profitability in business. The world has technologically advanced in business, (Martins, 2014, p. 3). Therefore, this bank should stay informed about the current developments in the financial sector. It should also make use of the Bit chain applications such as unit coins to increase its profits. Globalization is a major trend associated with technology. Since most technology giants like Apple are investing in the financial sector, there is a great possibility that they may out-compete most of the banks. NAB should, therefore, expand its services to other continents apart from Australia and Asia. It should also develop operations in Africa and China. Staying informed is a major determinant of success. This can be done through consistent environmental evaluation. Environmental scanning is a systematic evaluation of the environment to obtain a better understanding of the major stakeholders in the environment. Nab should constantly practice environmental analysis to identify major technological changes and adapt to them timely. There are smart watches that support banking apps. One of these watches was developed by Apple Company. The bank should adopt these wearable apps to increase the efficiency of its services. Specific environment entails suppliers, customers, competitors and industry regulations that are specific and unique to an entity, and directly impacts on how the entity conducts its business. These factors always affect the organization directly. An organization should, therefore, formulate proper ways of dealing with these factors. Competition is the major critical factor affecting National Australia Bank. Competitors can be potential or current. Current competitors are individuals and organizations which offer the same products or services like those offered by a specific organization, (Drake, 2006, p. 1448). On the other hand, potential competitors are people or organizations that have the capability of offering the same products or services being offered by a certain organization. An organization should, therefore, be aware of its current and potential competitors to operate efficiently, Drake, 2006, p. 1448). In the banking sector, especially in Australia, competition is a major determinant of profitability. NAB should, therefore, be aware of its key competitors and make proper adjustments to be more competitive. Some impacts competition may have on this bank are discussed below; Banks are developing more complicated competition strategies. Some major on internet banking while others venture in developing more branches and increasing global operations as a major weapon for competition. Most banks are growing global, by expanding their branches worldwide. However, NAB has been slow in executing branch expansions. It has not expanded into some continents like Africa. Shortly, there may be more competition that may make this bank unable to enter into new markets and expand its operations. Increase the Number of New Entrants Expansion of services is a major tool used by most organizations to gain competition. Some organizations such as Apple are now expanding into the financial sector, (Rodriguez, 2015, p. 311). Samsung has also made attempts to enter the financial market to provide financial services. New entries into the market may deprive this bank of some potential customers. Some customers may also migrate from NAB to new financial service providers entering the market. Foreign Banks are entering into Foreign Deposit Markets. NAB has not properly expanded its operations globally. Globalization is a key factor in determining competition. Since many foreign banks are now investing in online deposit services, they may out compete for this bank as this bank has not developed a good background in foreign online deposits market. Competitive Forces may cause Decline in Net Interest Margin. Development of several banks operating in Australia Asia and Europe makes it difficult for this bank to obtain a competitive advantage. Some banks have also lowered their interests on loans and mortgages. This has made some customers migrate from NAB to other banks to enjoy the low-interest rates. In the near feature, NAB may also be forced to decrease its interest margins to maintain its customers. This may lead the bank into financial crisis. Entry of non-banking Companies into Financial Sector. Some non-banking companies such as Apple have now started offering financial services. Apple is a well-established company with a good customer based, (Kim, 2015, p. 527). NAB may, therefore, experience stiff competition from such companies that may lead to a decrease in its profitability. How NAB can deal with Competition To develop customer preference, a company should use more customer friendly procedures. Customer friendly procedures are processes which maximize customers interests, (Moroko, 2008, p. 170). NAB should incorporate procedures that would simplify transactions and make transacting with the bank cheaper as compared to other banks. This may enable it to develop customer loyalty. When customers feel satisfied with the services of a company, they will try to stick to the company. Customer satisfaction is achieved by the company through offering proper services to the customers, practicing integrity and being honest with the customers, (Rauben, 2008, p. 91). NAB can use this strategy to gain a competitive advantage over other banks. NAB should do a continuous environmental evaluation to identify its competitors and make proper adjustments. Environmental scanning enables an organization to understand better the environmental variables influencing its operations, Khan, 2009, p. 346). This activity is, therefore, more appropriate to the bank in its attempt to identify its competitors. Conduct its SWOT analysis and act on its threats and opportunities. The bank should carry out a SWOT analysis. This would enable it identify the threats to its proper operation and act on them. SWOT analysis enables organizations to identify the opportunities in the environment and act on them, (Mangel, 2007, p. 22221). The bank will, therefore, be able to determine its major opportunities and act on them through this analysis. Practice corporate social responsibility Caring for the community is a major determinant of success of an organization. A company that conducts this activity develops trust from the community in the long run, (Dhawliwal, 2011, p. 61). NAB should, therefore, practice corporate social responsibility to develop trust among the community members and obtain more customers. Corporate Social Responsibility and Ethics There are two major approaches to ethics and social responsibility. Some companies adopt egoism, whereby they only practice corporate social responsibility if it maximizes the profits of the entity, (Ryan, 2016, p. 25). However, NAB has always adopted utilitarianism approach to ethics and social responsibility. It has always ensured the welfare of its customers and the community as a whole is taken care of. This approach advocates for maximization of moral good of the community. It states that a decision or activity should result in maximum good to the society. (Ping, 2007, p. 14). NAB has always adopted this approach to ethics by carrying out the following corporate social responsibility activities; Volunteer Activities. The company encourages its staff members to conduct volunteer activities. It promotes this by offering its employees with two days volunteer to leave, NAB, 2016). In their volunteer activities, the staff members extend assistance to the poor and elderly in Australia. Donations and Support. The bank supports the ovarian research foundation in its work of detecting and control of ovarian cancer. It does this by giving cash donations and resources for conducting anti-cancer campaigns. Community Involvement. NAB conducts several activities that aim at improving the lives of the community members in Australia. It provides cash donations to groups and offers financial literacy training to members of the community, (NAB, 2016). This has helped to promote a positive relationship between this bank and the members of the community. Environment The NAB staff are key volunteers in environmental conservation and prevention of pollution. They volunteer to clean the environment and stop any signs of environmental pollution, (NAB, 2016). For example, the staff members are allowed to self-nominate as environment ambassadors and work to make difference in their working environment as a whole. It conducts Charity Partner Programs The most current example of this program is based in Ireland. The program brings together staff members investors and other financiers to contribute towards charity. Some of the charity contributions are aimed at supporting cancer treatment and prevention of child abuse and cruelty. Organization Culture that work for NAB Organization culture refers to the values and beliefs that drive the operations of an organization. These values determine the way the organization operates. (Gregory, 2009, p. 674). The best organization for me to work in should have the following principals. First, openness and honesty. A good organization culture for me to work in should embrace openness and honesty. Issues should be discussed openly to promote confidence in the organization. (Glisson, 2007, p. 740). Honesty is also a vital aspect of an organization culture since it promotes trust in the organization. Secondly, teamwork and collaboration. I would like to work in an organization that embraces teamwork and collaboration. The staff members should help each other in times of problems. This promotes efficiency in executing tasks in the organization. Third, Respect and fairness. I would like to work in an organization where I am respected. My rights and values should be taken into consideration. Human rights should be given priority when designing organization culture. (Ardchvili, 2009, p. 450). The organization should also be able to embrace my personality and treatment with respect. Fourth, Simplicity, speed and efficient fulfillment of promises. This is a major value I would consider before joining an organization. Promised rewards should be given in time, my salaries or wages should not be delayed without proper reasons. This is because compensation is a major determinant of motivation. Culture Suitable to National Australia Bank NAB has a clearly outlined organization culture, based on honesty and openness, fairness, simplicity, speed teamwork and efficient execution of promises. These values are exactly what I would look for before joining any organization. Honesty and inclusive are major requirements of a good culture, (Christensen, 2007). Going by these values, I believe that I can fit in this organization. According to Atiku (2016, p. 26), a proper organization culture is one that encourages inclusive, honesty and teamwork. These characteristics are all embraced by NAB. Nab is, therefore, a good organization, which respects the rights of its employees in the workplace and ensures that each employee is treated unique according to personalities held. Conclusion National Australia Bank is a bank with a clear purpose and mission. It also conducts socially responsible activities as embraced by its culture of support and respect to the community. NAB is, therefore, a good bank for me to work with since it is aligned with my career objectives and specifications of my organization culture of interest. However, the company is still faced with competition as the critical factor. The NAB profit margins have reduced due to loss of customers to its major competitors. Therefore, this report recommends that the bank should adopt the competition strategies being used by the rival companies. Reference Abushanab, E. Pearson, J.M., (2007). Internet Banking In Jordan: The Unified Theory of Acceptance Use of Technology (Utaut) Perspective. Journal of Systems Information Technology, 9(1), Pp.78-97. Ardichvili, A., Mitchell, J.A. Jondle, D., (2009). Characteristics of Ethical Business Cultures. Journal of Business Ethics, 85(4), Pp.445-451. Atiku, S.O. Fields, Z., 2016. The Relationship between Entrepreneurial Culture Sustainable Competitive Advantage in the Banking Sector. Journal of Economics Behavioral Studies, 8(2), Pp.26-39. Au, Y.A. Kauffman, R.J., (2008). The Economics of Mobile Payments: Understanding Stakeholder Issues For an Emerging Financial Technology Application. Electronic Commerce Research Applications, 7(2), Pp.141-164. Bhatti, T., (2015). Exploring Factors Influencing the Adoption of Mobile Commerce. The Journal of Internet Banking Commerce, 2007. Bornholdt, S. Sneppen, K., (2014). Do Bitcoins Make The World Go Round? On The Dynamics Of Competing Crypto-Currencies. Arxiv Preprint Arxiv: 1403.6378. Christensen, T., Lgreid, P., Roness, P.G. And Rvik, K.A., (2007). Organization Theory the Public Sector: Instrument, Culture Myth. Routledge. Dhaliwal, D.S., Li, O.Z., Tsang, A. Yang, Y.G., (2011). Voluntary Nonfinancial Disclosure the Cost of Equity Capital: The Initiation of Corporate Social Responsibility Reporting. The Accounting Review, 86(1), Pp.59-100. Drake, L., Hall, M.J. Simper, R., (2006). The Impact Of Macroeconomic Regulatory Factors On Bank Efficiency: A Non-Parametric Analysis of Hong Kongs Banking System. Journal of Banking Finance, 30(5), Pp.1443-1466. Glisson, C., (2007). Assessing Changing Organizational Culture Climate for Effective Services. Research on Social Work Practice, 17(6), Pp.736-747. Gregory, B.T., Harris, S.G., Armenakis, A.A. Shook, C.L., (2009). Organizational Culture Effectiveness: A Study of Values, Attitudes, Organizational Outcomes. Journal of Business Research, 62(7), Pp.673-679. Khan, H.U.Z., Halabi, A.K. Samy, M., (2009). Corporate Social Responsibility (CSR) Reporting: A Study of Selected Banking Companies in Bangladesh. Social Responsibility Journal, 5(3), Pp.344-357. Kim, K.J. Shin, D.H., (2015). An Acceptance Model for Smart Watches: Implications for the Adoption of Future Wearable Technology. Internet Research, 25(4), Pp.527-541. Kracheel, M., Bronzi, W. Kazemi, H., (2014). A Wearable Revolution: Is the Smartwatch The Next Small Big Thing? It One Magazine 2014, 7(December), Pp.18-19. Martins, C., Oliveira, T. Popovi?, A., (2014). Understanding the Internet Banking Adoption: A Unified Theory of Acceptance Use of Technology Perceived Risk Application. International Journal of Information Management, 34(1), Pp.1-13. Mengel, M., Sis, B. Halloran, P.F., (2007). SWOT Analysis of Banff: Strengths, Weaknesses, Opportunities Threats of the International Banff Consensus Process Classification System for Renal Allograft Pathology. American Journal of Transplantation, 7(10), Pp.2221-2226. Moroko, L. Uncles, M.D., (2008). Characteristics of Successful Employer Brands. Journal of Brand Management, 16(3), Pp.160-175. NAB. (2016). National Australia Bank at a Glance. Web Retrieved From Https://Www.Nationalaustraliabank.Com/Content/Dam/Nabglobal/Images/Blog/En/Nabnews/Nab%20at%20a%20glance_2016_En.Pdf NAB. (2016) Mission Statement of National Australia Bank. Web Retrieved From Http://Www.Examplesof.Com/Mission-Statements/National-Australia-Bank.Html Ping, L., (2007). Utilitarianism Orientation in Contemporary College Students [J]. Higher Education (Research Evaluation), 4, P.014. Raubenheimer, K., (2008). A Research Note: Employee-Focused Corporate Social Responsibility Reporting In the Banking Industry. New Zealand Journal of Employment Relations (Online), 33(3), P.91. Reinig, C.J. Tilt, C.A., (2008). Corporate Social Responsibility Issues in Media Releases: a Stakeholder Analysis of Australian Banks. Issues in Social Environmental Accounting, 2(2), Pp.176-197. Rodrguez, M.., (2015). The Future of Digital Banking: A Conversation with Miguel-ngel Rodrguez, Group Director for Digital, Marketing Customer Development, Lloyds Banking Group. Journal of Digital Social Media Marketing, 2(4), Pp.311-316. Ryan, M. Ryan, S., 2016. A Pedagogy for Ethical Decision Making. Portuguese Journal of Management Studies, 21(1), Pp.25-48. Salem Khalifa, A., (2011). Three Fs For The Mission Statement: What's Next? Journal of Strategy Management, 4(1), Pp.25-43. Senadheera, V., Warren, M. Leitch, S., (2011), January. A Study into How Australian Banks Use Social Media. In Pacis (2011): Proceedings of The 15th Pacific Asia Conference on Information Systems (Pp. 1-12). The University Of Queensland. Tallon, P.P., (2007). A Process-Oriented Perspective on the Alignment of Information Technology Business Strategy. Journal of Management Information Systems, 24(3), Pp.227-268. Yiu, C.S., Grant, K. Edgar, D., (2007). Factors Affecting The Adoption of Internet Banking in Hong KongImplications for The Banking Sector. International Journal of Information

Sunday, March 22, 2020

Russian and European Trade Unions free essay sample

A history of the differences between the two. The paper looks at pre-trade union working conditions in factories and elsewhere and describes how the workers in the west realized that they were an essential part of the system and thus gained power. It looks at the rising figures for strikes as time progressed and in which countries they were most prevalent. The last segment describes the rather different appearance of the Russian trade unions, from the end of serfdom to Bolshevism and Communism. From the paper; It is no accident that the power of trade unions has diminished over the past several generations so that now for most Americans it is difficult to imagine the political, cultural and social power that they once had. But unions were once a major force in the age of industrialization, and it is only because we are living at the end of that age of industrialization that we see trade unions in their current weakened condition. We will write a custom essay sample on Russian and European Trade Unions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This paper examines unions when they were moving toward the height of their powers in the first decades of the last century. Although there were (and are) certain commonalities amongst all unions, there were also important differences among the unions both because of the trade that was being represented and the country in which the union was organized.

Friday, March 6, 2020

Definition and Examples of Short Answers in English

Definition and Examples of Short Answers in English In spoken English and informal writing, a short answer is a response made up of a subject and an auxiliary verb or modal. A short answer is generally regarded as more polite than just an abrupt yes or no. Conventionally, the verb in a short answer is in the same tense as the verb in the question. Also, the verb in the short answer should agree in person and number with its subject. Examples and Observations How did she do in her exams? Maria had already told me she had done quite well, but I was now flailing around to keep the conversation going.She passed.She is all right, isnt she?Yes, she is, he replied firmly.(Vikram Seth, An Equal Music. Random House, 1999)The poor lass took quite a fall, didnt she? Gelfrid remarked. Is she usually so clumsy?No, she isnt,† Judith answered.(Julie Garwood, The Secret. Pocket Books, 1992)Youre asking yourself, Can I give this child the best possible upbringing and keep her out of harms way her whole life long? The answer is no, you cant.(Barbara Kingsolver, The Bean Trees. Harper Row, 1988)Can we change? Yes, we can. Can they change? Yes, they can.(Oz Clarke, Oz Clarkes Pocket Wine Guide. Sterling, 2009)Will, youve been in love before, havent you? I mean, with Anna, of course . . . and your various . . . well, you have, havent you?Will looked into his glass. No. No, I havent.(Jennifer Donnelly, The Tea Rose. Macmillan, 2004) Whats up with him?His stomach is sick. Hes nervous about his speech.Hes got food poisoning! Helen declared. â€Å"Hasnt he?†Ã¢â‚¬Å"No, he has not!†Ã¢â‚¬Å"Yes, he has.†Ã¢â‚¬Å"No, he has not!†Ã¢â‚¬Å"Yes, he has.†(Marian Keyes, Anybody Out There? William Morrow, 2006)No, I wont, Jeremiahno I wontno I wont!I wont go, Ill stay here. Ill hear all I dont know, and say all I know. I will, at last, if I die for it. I will, I will, I will, I will!(Charles Dickens, Little Dorrit, 1857) Short-Answer Patterns Answers are often grammatically incomplete, because they do not need to repeat words that have just been said. A typical short answer pattern is subject auxiliary verb, together with whatever other words are really necessary. Can he swim? Yes, he can.(More natural than Yes, he can swim.)Has it stopped raining? No, it hasnt.Are you enjoying yourself? I certainly am.Youll be on holiday soon. Yes, I will.Dont forget to telephone. I wont.You didnt phone Debbie last night. No, but I did this morning. Non-auxiliary be and have are also used in short answers. Is she happy? I think she is.Have you a light? Yes, I have. We use do and did in answers to sentences that have neither an auxiliary verb nor non-auxiliary be or have. She likes cakes. She really does.That surprised you. It certainly did. Short answers can be followed by tags . . .. Nice day. Yes, it is, isnt it? Note that stressed, non-contracted forms are used in short answers.(Michael Swan, Practical English Usage. Oxford University Press, 1995) Short Answers With So, Neither, and Nor Sometimes a statement about one person also applies to another person. When this is the case, you can use a short answer with so for positive statements, and with neither or nor for negative statements using the same verb that was used in the statement. You use so, neither, or nor with an auiliary, modal, or the main verb be. The verb comes before the subject. You were different then. So were you.I dont normally drink at lunch. Neither do I.I cant do it. Nor can I. You can use not either instead of neither, in which case the verb comes after the subject. He doesnt understand. We dont either. You often use so in short answers after verbs such as think, hope, expect, imagine, and suppose, when you think that the answer to the question is yes. Youll be home at six? I hope so.So it was worth doing? I suppose so. You use Im afraid so when you are sorry that the answer is yes. Is it raining? Im afraid so. With suppose, think, imagine, or expect in short answers, you also form negatives with so. Will I see you again? I dont suppose so.Is Barry Knight a golfer? No, I dont think so. However, you say I hope not and Im afraid not. It isnt empty, is it? I hope not. (Collins COBUILD Active English Grammar. HarperCollins, 2003)

Tuesday, February 18, 2020

DBMS Support and Security Research Paper Example | Topics and Well Written Essays - 1250 words

DBMS Support and Security - Research Paper Example ought to adopt security strategies, for instance, tagging data with a level of confidentiality to make sure only those permitted have access to such data (Connolly and Begg 2009). Security strategies are designed as the overall plans to mitigate risk. As mentioned earlier, most organizations have security strategies, but miss out on database security or do not adequately address the issue. A comprehensive security strategy must lessen the overall possibility of loss or harm to an organization’s data. Furthermore, the strategy must focus on the business data concerns from a statutory, contractual and legal perspective. There exist multiple regulatory standards and requirements that have imposed on the organization to address information security risks. Contracts are making it necessary to organizations to consider security of their data at all levels. Proactive database security management and planning can save organizations significant amounts of money and reduce the overall exposure to risk. Striking a balance between the organizational objectives and security requirements is a task that squarely falls on the IT department. They are charged with developing the ICT policy for companies in consultation with management, operational support and other stakeholders. The policies aim to increase the benefits of implementing IT in business. A comprehensive support and security strategy should touch on the following areas. First, it should have a clear definition of organizational control objectives and have controls to meet those objectives. The organizational control objectives are the processes of evaluating, assigning and regulating resources on a continuous basis to meet organization’s goals. It should then have feasible approaches to meet the objectives with metrics and/or benchmark standards to manage the controls. It is also necessary to have a clear implementation of the controls and have testing and maintenance tasks while going forward. The motivation