Operation management Essay Example | Topics and Well Written Essays - 4000 words - 1

Activity the board - Essay Example conomic crunch has made clients to shrivel their financial plans in this way inclining toward carriers that charge moderately short of what others one of them being Southwest Airlines. This aircraft is a guide to numerous the world over because of its reliable gainfulness streak since its foundation. Southwest Airlines is one of the most productive and regarded aircrafts on the planet. It is a no nonsense aircraft having been set up in 1971 as an ease decision for Americans. It has its base in Dallas, Texas and it serves in excess of 85 million travelers yearly (Southwest 2011). Its net gain is well more than 100 million dollars per year which it utilizes for development and different techniques. During its foundation the carrier had just 3 airplanes however it as of now has an armada of more than 500. Every one of these airplanes are from Boeing and they help the carrier to cross the US skies while serving in excess of 70 urban areas (Southwest 2011). Because of its point-to-point procedure it records perhaps the most noteworthy number of trips at 3,100 every day. For it to help these administrations it has utilized 35,000 individuals a significant number of whom can perform multiple tasks in different offices which makes them the absolute most generously compensated in the Amer ican carrier industry. Considering the enormous client base and the interest for its administrations, the aircraft has done really well as it as of now stands to be the best in client care in the US carrier advertise. The organization the executives has for a considerable length of time figured out how to adhere to the ease activity by limiting operational expenses and enhancing effectiveness. Dissimilar to its opponents Regional Airlines and AMR, it has from the beginning charged low admissions and offered straightforwardness in its administration go. The above data is summarized by the airline’s statement of purpose which mostly states; The Chief Executive Officer Gary Kelly who is likewise the President is following his forerunners by guaranteeing that clients get the best assistance and most extreme consideration from the organization staff. This has been conceivable consistently

Osama Bin Ladens threat to the United States

The article is â€Å"The Osama receptacle Laden I Know: An Oral History of al Qaeda’s Leader† by Peter L. BergenAdvertising We will compose a custom article test on Osama Bin Laden’s danger to the United States explicitly for you for just $16.05 $11/page Learn More This article is remarkable as it gives a top to bottom picture of Osama’s life and his inclusion in military movement. It at that point proceeds onward to show the development of Osama’s scorn towards the U.S. what's more, subsequently the rise of dangers towards the Americans. Research question of the article Does the article set up the rise of his danger to the United States and depict its counter measures? Theory of the article H1: The article means to learn the historical backdrop of Osama Bin Laden H2: The article plans to depict the job in Islamic fronts on his danger of the United StatesAdvertising Looking for article on government? How about we check whether we can support you! Ge t your first paper with 15% OFF Learn More The articles general substance of the writing survey The writing audit fills its need of explaining the beginning of Osama and the origination of his contempt of the U.S. This help the peruser comprehend the beginning of his dangers to the U.S. The article’s writing survey clarifies that Osama Bin Laden’s mother originated from Syria, and his dad originated from Yemen. Conceived in 1957, Osama Bin Laden was the seventh kid in a group of fifty kin. Canister Laden’s father had a poor foundation and later turned into an incredible representative who possessed one or the greatest development organizations in the realm. Container Laden’s father was near the regal group of King Saud and later the Faisal ruler. After the post Saud-Faisal struggle, Laden’s father helped King Faisal by paying the common servants’ compensation a half year. The article’s writing survey indicated that Osama Bin Laden had colossal Islamic responsibility. His father’s strict association with Hajj pioneers acquired Islamic researchers and pioneers to their home during Hajj. The pioneers and researchers affected Osama Bin Laden in strict issues. A portion of the Islamic researchers were pioneers in different Muslim developments around the Middle East. Osama Bin Laden made amazing contacts with the development heads in those social events. In his auxiliary school life, he joined the Muslim fraternity the same number of other instructed Muslims at that point. Later in college, he embraced necessary Muslim examinations. The speakers in the article later became prestigious pioneers in Afghanistan. The audit additionally clarified that Osama Bin Laden previously went to Afghanistan during the primary long stretches of the soviet attack. He had first had involvement in exiles and met a few heads through his hosts. This was an exploratory excursion, which kept going a month. Afterward, he made a move t rip back to Pakistan subsequent to campaigning pioneers to help the Mujahedeen. He collected a conquerable measure of cash for the Jihad. In this outing, he went with Pakistanis and Afghanis who worked in the Bin Laden. This pattern of gathering cash and voyaging went on until 1982. In 1982, he went to Afghanistan stacked with a lot of hardware for development to help the mujahedeen. Osama Bin loaded went through as long as eight months in a year in Afghanistan. This was huge devotion from an individual from an alternate nation and a happy with lifestyle.Advertising We will compose a custom article test on Osama Bin Laden’s danger to the United States explicitly for you for just $16.05 $11/page Learn More The writing survey followed the start of Osama’s military association as beginning in 1984, when he set up a guesthouse called Baitulansar in Peshawar to be the primary Arab mujahedeen station in Afghanistan. In 1988, Osama assembled upward of six camps in Afghanistan . He had his own front and ran his own under his own order. He enrolled senior Arab ex-military as his contenders and Syrian and Egyptian men with phenomenal military experience. He went through eight months or increasingly a year in Afghanistan. The article’s writing guaranteed that in 1988, Osama started archiving his guest development from the guesthouse to the camps creating a complex known as Al-Qaeda, which implies â€Å"The Base.† Al-Qaeda became open information. After the Afghan war, the al Qaeda warriors joined other global clashes. This made al Qaeda a worldwide element and profited development of different ages of al Qaeda. Substance of the writing audit The writing survey of the article depicted the nearness of American power in the Saudi Arabia during the Gulf war moved al Qaeda center to fighting the attack. The al Qaeda ensured Saudi Arabia, as it was home of Islam’s most holy sanctuaries. They started outrageous psychological oppressor acts agai nst rulers in Saudi Arabia. A definitive objective of these activities meant to strongly compel out the genius American initiative in Saudi Arabia and supplant it with the Islamic system. The demonstrations of fear constrained the Saudi Arabia administration to oust Bin Laden and later renounce his citizenship. As per the writing audit of the article, in 1991, Osama Bin Laden migrated to Sudan, which turned into his base for just about six years. Right now, Al Qaeda made numerous associations with psychological oppressor associations helped by their Sudanese has and province of Iran. Al Qaeda sorted out fear assaults did by sister associations. In spite of the fact that people guarantee that Osama Bin Laden and his Al-Qaeda outfit were liable for the attacks’ on the world exchange place 1993, there is little proof. He assaulted American philanthropic caravans making a beeline for Somalia in Yemen and Aden. He additionally helped the Somali civilian armies ward off United Stat es powers in 1994. In 1995, he executed a genuine fear based oppressor assault against American military in Riyadh, and the next year in Khobar. Following U.S. pressure, the Sudanese government asked Bin Laden to migrate which he did. He moved to Afghanistan and become a close acquaintence with administering Taliban. The writing audit of the article further shows that in Afghanistan, Osama’s against US talk heightened higher than ever. In 1996, he applauded the assaults in Riyadh on U.S. troopers. Around the same time, he gave Al Qaeda’s first jihad, announcement of war, to America.Advertising Searching for article on government? How about we check whether we can support you! Get your first paper with 15% OFF Find out More In 1998, a few Muslim pioneers got the power together with Bin Laden to frame an alliance against Jews and crusaders. This substance gave a Jihad against the U.S. The worldwide Islamic front picked Osama Bin Laden to turn into their pioneer. The front distributed its objectives and philosophies in a British based Arabic paper. It expressed its primary objective as a call to all Muslims to kill any Americans or their partners any place they might be (Bergen, 2006). The writing survey closes by indicating the pinnacle of Osama assaults. The Al-Qaeda assaults against the United States heightened in August 1998. This is the point at which they assaulted two United States government offices in the capitals’ of Kenya and Tanzania slaughtering 12 Americans and 200 local people. The U.S. fought back by assaulting focuses in Afghanistan and Sudan. The Al Qaeda assaults proceeded and in October 2000, they bombarded an American rocket destroyer called the U.S.S. Cole at Aden in Yemen. Th e most crushing Al Qaeda assaults happened on September 11, 2001. Central matters of the article The primary concerns of the article are recognizing the dangers presented by Osama Bin Laden on the United States. The need is the danger presented by Osama Bin Laden with his al Qaeda outfit. The Al Qaeda keeps on proceeding onward after Osama’s passing. This article endeavors to comprehend the essentialness and size of the danger ready. The article likewise analyzes factors that improve and support the danger. The strategies utilized in gathering and breaking down Data The creator clarifies the techniques for gathering information inside and out. The creation of the article required a detailed proof base. The material obtained from various sources. It guaranteed legitimate and right supporting data to the exploration completed. The assortment of data interlinks for productivity. Both quantitative and subjective research strategies aid the age of data. Subjective strategies: Thes e incorporate writing surveys of records with data that influences assortment subjective edges. Quantitative techniques: These incorporates work area arranging of fundamental reports and information gained for an assortment of angles broke down. These strategies limit superfluous material to be utilized on the creation of the primary concerns in the article. It draws out an extensive and top to bottom intrigue to the archive. The table beneath features the primary concerns for every target. The procedure requires cautious thought of information accessible. No Objective 1 Carry out a far reaching and basic investigation of the current status of the danger of ready to the United States by Al Qaeda system and Osama Bin Laden. 2 Develop key ends on issues influencing the danger of ready to the United States by Al Qaeda system and Osama Bin Laden. These strategies could help me repeat the investigation of the creation of the article. I trust I could effectively duplicate the examination in the event that I follow the strategies to the later. Discoveries The discoveries support the author’s theory. The discoveries show that the danger presented by Osama Bin Laden on the United States started from the previous long stretches of the Gulf war. The American control of Saudi Arabia drove Osama to engender abhor against Americans. This drove him to get ousted and keeping in mind that, on banish, he started his plots and assaults against Americans. He revitalized Muslims to assault Americans in his job as a pioneer of a worldwide Muslim front. He declared various jihads against the American country and their

Summer 2010 Internship Post 5 COLUMBIA UNIVERSITY - SIPA Admissions Blog

Summer 2010 Internship â€" Post 5 COLUMBIA UNIVERSITY - SIPA Admissions Blog This is the fifth entry in our recap of summer internships completed by SIPA students working in the Admissions Office this year.   Beatriz Guillén is a second year student concentrating in Economic and Political Development.   __________________________ How to do an Internship, get married, and go on your honeymoon in the same summer I am originally from Spain but have worked and studied in Italy, Mexico and Venezuela, which can be a prototypical profile of a SIPA student. This summer I add an additional international component to my life, and married a Salvadorian Dow Jones correspondent who, oddly enough, is also at SIPA doing a dual degree with the Journalism school. But I also had time to do my internship. I worked for Enterprise Solutions to Poverty (ESP) an organization based in New York City that mobilizes leading corporations and emerging entrepreneurs to build competitive and inclusive growth strategies that engage large numbers of low-income people as suppliers, distributors and consumers. ESP’s goal is to support companies in increasing the income and assets of over of low-income people. I started working at ESP a few hours a week since last February, and then began working full time during the summer. While working at ESP I focused on agribusiness, decentralized distribution, financial products and profitable social services. Over the last four years, ESP has mobilized the leaders of over 150 large companies and entrepreneurs in India, China, Mexico and Colombia, with activities initiated in Kenya and Brazil. Part of my work at ESP included: Working on a range of rural finance initiatives in China, including work with China Mobile and the Agricultural Bank of China on building out rural payments and banking in China. Developed fruit and vegetable initiatives with leading agribusinesses in Colombia. Was part of the team that worked with Novartis in financing rural health providers in Novartis’ massive Arogya Parivar rural health initiative in India. For someone that had never worked before in the United States, working in New York was a challenging experience. Moreover, working in development with the private sector gave me a new perspective on how to tackle with development problems and find innovative solutions.  I didn’t have the opportunity to travel during my internship, but since I worked with Colombia, China, and India I sometimes had to adjust my working hours to those of our partners in different countries! Overall, I can say that the experience was great and helped me a lot in my career. Although I didn’t travel with my internship, I traveled to my hometown, Barcelona (Spain), as I said, to get married. Yes, it is possible to combine your personal life with your studies and with an internship. I started working in my internship in February so that I could take a month of for the wedding and the honeymoon. The wedding was great with people from all around the world. After the wedding we flew to Sicily and spent a couple of weeks traveling around the island enjoying the food and visiting ancient Greek ruins, medieval towns and enjoying the beaches. These are some of the pictures from the trip to Sicily. San Vito Lo Capo Agrigento Monreale Monastery

Converse Target Market Worksheet Analysis - 1625 Words

CONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers,with over 100 years of history, Converse, a American shoe company, has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countriesï ¼Å'which have selling Distributor, Licensee, or Agent, over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe, also the Asia Rising, Converse entered Asia with a strong effective on sports market during 1970s-1980s, At that time ,Converse first focus on Japanese because its rapidly rising. In 1993, as people started recognizing China as a country that has a huge potential†¦show more content†¦So young people will never get boring with it, for the high school students, they will care about the colors and styles, so they may even compare with each others or they find that some stars they like are wearing a Converse shoes so they may go to the stores and buy it. F or the college students, they will be more focus on the quality and comfort because they often use their pocket money carefully, they may want a shoes that can wear for a very longtime. For most of the consumers in Converse are like fashion items and they can accept the new things very quickly. Behaviorial 1,The Self Actualizing Buyer Even though These kind of buyer only represents about 5% of the customer market, they are still important because they know exactly what they want, exactly the features and benefits they are seeking, and exactly what price they are willing to pay, which means they are somewhat selective about what they want. They purchase Converse because they do like this classical American brand with fashionable designs and styles,maybe they are also returning consumer.Therefore Converse will attract these kind of buyer because its price is quite reasonable and is comfortable to wear. It might takes them more than a week to make decision to buy it since they are high ly selective and they might do some kind of research on what they want.They could purchase products in exclusive storesShow MoreRelated THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES IN IMPROVING STUDENT LEARNING OUTCOMES65118 Words   |  261 Pagesthoughtfulness and scholarly insights have contributed to my thinking and writing. I will remain forever grateful for the advice and encouragement he provided from start to finish. Secondly, I would like to thank Dr. Remedios for verifying the statistically analysis section of my thesis. I am also deeply grateful to those professors who have taught on the EdD (Singapore) Programme, whose teaching has stimulated many early thoughts and ideas. I wish to acknowledge the contribution of the many hundreds of studentsRead MoreProject Managment Case Studies214937 Words   |  860 Pagessituations, but keep in mind that the larger case studies, such as Convin Corporation and The Blue Spider Project, could have been listed under several topics. Several of the cases and situations have seed questions provided to assist the reader in the analysis of the case. An instructor s manual is available from John Wiley Sons, Inc., to faculty members who adopt the book for classroom use. Almost all of the case studies are factual. In most circumstances, the cases and situations have been taken from

Coffee Benefits - 1019 Words

Benefits [edit] Reduced risk of Alzheimer s disease Several studies comparing moderate coffee drinkers (about 2 cups a day) with light coffee drinkers (less than one cup a day) found that those who drank more coffee were significantly less likely to develop Alzheimer s disease later in life. [2][3] [edit] Reduced risk of gallstone disease Drinking caffeinated coffee has been correlated with a lower incidence of gallstones and gallbladder disease in both men[4] and women[5] in two studies performed by the Harvard School of Public Health. A lessened risk was not seen in those who drank decaffeinated coffee. [edit] Reduced risk of Parkinson s disease A study comparing heavy coffee drinkers (3.5 cups a day) with non-drinkers found†¦show more content†¦Aside from keeping you alert and awake, coffee can also keep you young and fighting cancer. So, continue reading for answers to some frequently asked questions about coffee and its antioxidants. What are antioxidants? Antioxidants are any vitamin or nutrient that can help prevent cancer or damage to the heart and other tissues caused by free radicals. By neutralizing free radicals, they prevent cell degradation. Antioxidant rich foods include blueberries, raspberries, dates, chocolate and, of course, coffee. What type of antioxidants are in coffee? The antioxidants found in coffee are called polyphenols. More specifically, the compound is methylpridinium. The antioxidant isn t present in raw, green coffee beans, but is actually created during the roasting process. How much coffee is enough? Research has shown that people who drink one to two coffees a day have half the risk of developing liver cancer when compared to people who didn t drink coffee. Meanwhile, drinking 4 to 6 cups of coffee can reduce your risk for type-2 diabetes by as much as 50 percent. However, despite the reduced risk for these diseases and other cancers, like oral, esophageal, and pharyngeal cancer, doctors don t recommend you start drinking 10 cups a day. Coffee is still a stimulant and a diuretic and if drunk in excess can cause heart problems, anxiety and possible dangerously elevated blood pressure. Can I get these antioxidants from other sources? TheShow MoreRelatedBenefits Of The Coffee Drink Coffee2071 Words   |  9 Pages Did you know that worldwide over half a trillion cups of coffee are consumed each year and that water is the only beverage that is drank more often? How about that half a billion cups are drank each day in the United States alone? That totals over one-hundred and fifty billion cups per year (RandomFacts 1)! Most likely a very small percentage know these facts off hand. Even after being an avid coffee drinker myself for many years this is news to me as well. Just take a moment to think aboutRead MoreThe And Health Benefits Of Coffee3372 Words   |  14 PagesIntroduction 2 1.1 History of coffee 2 1.2 Types of coffee 3 1.3 Coffee and health 4 2. Antioxidants and potential health benefits 4 2.1 Caffeine 5 2.2 Chlorogenic acid and potential health benefit 6 2.3 Diterpenes and health benefits 7 2.4 Other health benefits 9 Not only oxidant are contributed to health, coffee also have positive effect on body. 9 2.4.1 Prevention of Colorectal Cancer 9 2.4.2 Antioxidant in coffee reduces DNA damage 9 2.4.3 Antioxidant in coffee contributes to weight control 11Read MoreTopic On Benefits Of Drinking Coffee960 Words   |  4 PagesOutline Topic: Benefits of drinking coffee. General Purpose: To inform Specific Purpose: To inform the class of some of the many ways in which coffee can have a positive impact on your health. 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However, whether coffee is benefit or harm to health is a controversial topic that draws people’s attention all the time. As a result of coffee’s popularity, even small health effects may cause significant public health consequences. More and more studies focus on coffee consumption in connectionRead MoreHealth Benefits And Side Effects On The Consumption Of Coffee2973 Words   |  12 PagesIntroduction The consumption of coffee is an essential staple to start an early morning in the United States and worldwide (Freedman et al. 2012). Like coffee, caffeine is a component that also can be present in energy drinks, tea, and pre-workout supplements. But to be specific, coffee, according to statistics has over 150 million people who drink an average of 3.2 cups of coffee daily, which means that about 400 million cups of coffee every day is consumed. (Patil et al. 2011) For some peopleRead MoreCaffeine, Caffeine And Health Benefits Between Coffee And Energy Drinks And How They Each Affect Brain Function1242 Words   |  5 Pagespeople either enjoy to drink a cup of coffee, an energy drink, or sometimes both. People drink these without any knowledge of them other than the fact that they contain caffeine. How much caffeine do they contain though? Are these drinks even considered to be healthy for humans? There are various differences in the nutritional facts, caffeine absorption, and hea lth benefits between coffee and energy drinks and how they each affect brain function. Black coffee is typically composed of caffeine, potassiumRead MoreThe Health Benefits of Coffee956 Words   |  4 PagesThe Health Benefits of Coffee An informative essay presented to Dr. Marianne Jennifer M. 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Impact of Advertising on Customer Loyality Free Essays

*BEST PRACTICE: Customer *loyalty _The limited number of business contacts, the difficulty of recruiting new business customers and the cost of some business products or services all mean that maintaining customer loyalty is key to B2B marketing success. Sara Goodwins looks at some popular approaches to this problem_ Is it easier and less expensive to sell to existing customers than to find new ones? Of course it is. In the B2B arena, however, sales cycles are longer. We will write a custom essay sample on Impact of Advertising on Customer Loyality or any similar topic only for you Order Now If customers are not to be tempted away by competitors, marketing needs to encourage them to develop a relationship with the brand. Anthony Green, sales marketing director of Concep, comments: â€Å"If businesses keep in touch, customers become familiar with products and services on offer and the company will be taken into consideration when a purchase is made. † When keeping in touch with customers, communication should achieve a number of objectives. Firstly, it should reassure the customer that they made a good choice of partner/supplier. It should also add value to the relationship, above what has been contracted, seek additional opportunities for further business, and inform business and client about new developments. Existing customers, lapsed customers and prospects should be approached differently. Marketers can assume that customers are familiar with the business and currently prefer your products/services or have done so in the recent past. Ideally no customer should ever go elsewhere, but there will be events such as changes in personnel, expiry of contracts, upheavals in the market, that change the relationship. Julie Cooper, co-director of events management company Fab, points out, â€Å"If a key contact within the client company is replaced, you have to establish confidence and trust with a new person – and the new contact may well bring with them pre-existing relationships with competing suppliers. † Keep in touch Lapsed customers, because of the past business relationship, should not be contacted in the same way as prospects. Alan Curnow, communications manager of Grass Roots, explains: â€Å"The distinction between clients and prospects is (more one of) tone than substance; we may need to refresh prospects’ memories of who we are, whereas clients – even if they haven’t bought from us for some time – know us. † Jan-Pieter Lips, head of business-to-business at Loyalty Management UK, which operates Nectar for Business, adds: â€Å"Experience shows that there is a direct correlation between winning back a lapsed customer and the time that has passed since the last transaction. Simon Ward, director of rewards scheme Seed, considers that the frequency of customer orders is like a pulse. â€Å"Businesses should monitor customertransactions and identify when they change. They can then contact thecustomer and find out why. † David Lebond, executive director of PMM, agrees: â€Å"Doing something wrong is the best opportunity for getting a customer for life; if you handle a complaint well, put things right and demonstrate that you have the customers’ interests at heart then not only will customers be retained, they’ll also talk about you in glowing terms. Newsletters Newsletters and customers magazines are one of the most obvious communications methods, which can be used to maintain customerrelationships and loyalty. Richard Bush, managing director of Base One, says, â€Å"The trend for customermagazines – which we saw in the mid 90s – has diminished as many businesses found they were expensive and their success difficult to measure, although the need for what they provided still remains. † Electronic newsletters have taken over as less expensive, more measurable and interactive replacements. To include relevant material, you need to consider things like: life cycle of products/services and how they relate to customers and information held about customers which helps target mailings. Allow readers to choose – for example: offer the flexibility to pick areas of interest, frequency of mailing, etc. but make sure that they can change their selections with each mailing. Denise Cox, newsletter specialist at Newsweaver, says, â€Å"Stay away from complicated password-protected access to subscription profiles; this is a real turn-off and readers may just start deleting your emails instead of trying to change their preferences. Newsletters need a simple lay-out, clear navigation and no fancy graphics such as Flash that could cause them to be filtered. They require a table of contents on each page to provide clear choice and encourage further reading; around five main articles per newsletter of 300-700 words and a 100-word synopsis of each article on the front page with a link. â€Å"It is also extremely important that you have a strong call-to-action in your articles,† says Cox of Newsweaver. â€Å"It’s astonishing how many companies don’t. Yet it’s your key opportunity to incite sales, feedback and make requests for more information. Readers typically decide within eight seconds whether to read on, set the information aside – which probably means they’ll never read it – or delete it. The ‘from’ and ‘subject’ of the email need to tempt recipients to open it. ‘From’ should be your brand, helping to build recognition; ‘subject’ should be interesting and relevant. Content could include: articles stimulating thought and discussion, pertinent information relating to technological innovations, legislation affecting the industry, links to relevant news, client wins and case studies, industry reports and website links. Email newsletters are extremely cost-effective, popular, and immediate, and offer measurable conversion rates. Their main disadvantage is one of commitment. Companies must be prepared to publish a regular, well thought-out newsletter for it to be of marketing use and to respond to the interest it arouses. Reward/loyalty programmes â€Å"Reward programmes and loyalty programmes are not the same. The former is tactical, the latter strategic,† says Lebond of PMM, he adds, â€Å"Reward programmes are a form of payment for repeat business; loyalty programmes represent a state of mind created in the customer. Reward programmes are most effective when there is rivalry in a sector (the programme then makes the point of difference); or there are frequent purchases to lock collectors into the scheme; or it’s easy to change suppliers so customers need to be induced to stay. Reward programmes are effective anywhere where customer retention is key. Geraldine Tosh, managing director of IPoints, says, â€Å"A client running a website which relies heavily on advertisers, for example, can tempt people to the site using a reward programme. Extra points could be offered to clients making it their homepage for example, or using it frequently, etc. Branded reward programmes are often more cost-effective and less labour-intensive as well as enabling value to accumulate quickly. The main disadvantage is that companies usually have to commit for a period of time. Steve Cooper, marketing manager at Argos Business Solutions says, â€Å"In some cases a tailored scheme is more appropriate for a company where aligning with a different brand may conflict with or dilute the impact of their own brand and communications. † White label reward programmes aim to build value into a company’s brand and offer companies more control of how uch value they’re giving away. Tosh of IPoints says, â€Å"Reward catalogues can be tailored to include a business’s o wn product or service at a reduced price. Companies could even tailor the earning and redemption around their customers’ business needs. † Customers who know that your company is helping to build their business have a powerful incentive to buy from you. Rewards are short-term encouragements; loyalty is long-term commitment. As Lebond of P says, â€Å"If you get the right people with the constant attitude of ‘how can I make my customers even happier’ then you don’t need a reward programme. Corporate hospitality Customer events are undervalued largely because the value of them is difficult to assess. Face-to-face communications and shared experiences are very personal and the positive associations remain for a long time. Sarah Webster, director of communications at Eventia, explains, â€Å"Corporate hospitality enables suppliers to deepen their relationship with clients and to understand the motivations and constraints that influence buying decisions . † Corporate hospitality also adds value, as Rob Allen, chief executive at TRO, explains. Take the example of an accountancy firm which organises a breakfast briefing for its clients on the morning following the budget. By explaining the full implications of the Chancellor’s new financial provisions, the firm is enabling its client companies to make significant savings or profits. The client relationship is enhanced. † Bush of Base One has no doubt, â€Å"Thirty minutes in a room with your top 10 customers is worth thousands of DM pieces. † Dedicated client website Webpages are particularly powerful marketing tools when used in conjunction with other marketing communication. Businesses can track the customer’s journey through the site. Marketers can then use the information to tailor communications which recognise each client’s interests. The main problem with websites is that the information they contain needs to be frequently refreshed to ensure that customers revisit. Many of the suggestions for newsletters apply equally to websites. Anthony Green, sales marketing director of Concep, comments: â€Å"Additional information tied into a newsletter article can be put on the webpage. Those who click on the webpage have decided consciously that they want to access further information. Companies can then analyse the click-throughs and understand the specific areas of interest on both a macro and per-recipient level. † Tosh of IPoints is succinct, â€Å"Use microsites and reward schemes to collect information and then use the information in communications. † Communication is the key Relevant, valuable and timely communications are seminal to maintainingcustomer loyalty. Lebond of P says, â€Å"Every piece of communication could potentially be the lowest common denominator in a business’s contact with its clients, so each one must be as good as possible. More business is lost by poor communications then by anything else. † Newsletters draw customers to websites where their interests can be analysed and responded to, reward programmes encourage frequent transactions, and hospitality enables personal contact. Curnow of Grass Roots explains, â€Å"Loyalty is not so much a pattern of behaviour as a state-of-mind. The single most conclusive evidence of loyalty is advocacy, not usage. The acid test is not how much the customer spends but how hard it would be to prise him away. And of course you cannot put a value on that How to cite Impact of Advertising on Customer Loyality, Papers

Assessing and Changing Organizational Culture

Question: Discuss about the Assessing and Changing Organizational Culture. Answer: Introduction. This report aims at critically analyzing the purpose of NAB, its mission for 2016 and the corporate social responsibilities it carries out. The report further examines the organization culture enshrined in this bank and a further evaluation of the suitability of the organization culture adopted. NABs main purpose is to provide banking services to the Australian businesses. It provides banking services in the whole of Australia in different sectors including health, government, agribusiness and community banking. This purpose is aimed at making NAB the best banking institution in Australia and New Zealand. The institution maintains its reputation in the banking sector through the formation of the NAB group of companies. Functions and Purpose of the NAB group of companies. The NAB group of companies are found in Australia New Zealand, Asia, Europe and the USA. Their main functions are geared towards ensuring efficiency in the provision of banking and other financial services. Some of their functions are as follows. First, the NAB group of companies work to connect daily with millions of customers across Asia Australia New Zealand and the USA. They offer credit facilities and financial services to both retailers and whole sellers in these countries. Secondly, NAB group of companies, offer private banking to individuals. Individuals can open personal accounts in its branches and enjoy the financial services, (NAB, 2016). In addition to this, Nab group of companies also provide institutional financials services to both public and private institutions. Third, provide wholesale banking services. This is majorly practiced by NAB situated in the US. They also provide treasury activities and institutional banking services. The NAB group of companies provides consistent financial advice to its customers. They offer financial consultancy services to the customers whenever they visit their offices. The mission of NAB for 2016. NABs mission for 2016 is to become the best financial services provider in Australia-US, New Zealand, and Asia. A mission statement should be clear and understandable, (Salem, 2008, p. 25). This mission make a difference by its core values of honesty, teamwork and integrity in providing financial services, (NAB, 2016). It plans to achieve this mission by maintaining a strong balance sheet, improving the customer satisfaction and experience and maintaining good performance in its New Zealand and Australian businesses. The profit orientation of NAB NAB has developed profit-oriented goals that have enabled it to win the trust of many customers. These goals have also made NAB to be preferred by many organizations both private and public. Many organizations now create accounts with NAB. Some of the ways used by NAB to achieve these goals are as follows. First, Creation of NAB Flik. NAB Flik is a mobile application that has been developed by this bank to enable its customers to request and send money easily. It makes the whole process of requesting for money and sending money simple, (NAB, 2016). This application can be used to send money to any inhabitant of Australia. Secondly, sending money to a Facebook friend. People can now send money to Facebook friends. This is social media banking, (Senadheera, 2011).By using the NAB Flik, a customer can send money to anothers Facebook account. Someone does not need to know an account number to send money. This makes it more convenient. Third, Internet banking. In the global market, intern et banking is a major trend. NAB has widely ventured in internet banking making it easier to send and receive funds. It is also easier, quicker and cost-effective to operate. Location of NAB and its Branches. NAB consists of NAB group of companies which are located in Australia, Asia, Europe and the USA and New Zealand. The Nab group in austral connects several customers across the wholesale and retail business, (NAB, 2016). They also conduct both private banking and institutional banking services. The Group of companies is geographically spread to tap more customers. They also make it easy to access the branches for any financial assistance needed by customers. NABs General Environment. According to (Tallon, 2007, p. 225), the general environment refers to a range of external factors that influence the performance of an organization. The organization does not always have direct control over these external factors. Some of these factors include technology, economic conditions, demography political forces and legal factors. The main general environment element attributable to National Australia Bank is technology. Technology is the application of science in the business sector. It mainly involves using scientific equipments in executing transactions and customer service, in the financial sector, (Tallon, 2007, p. 227). There has been a rapid advancement in technology in the field of business and banks should make attempts to keep up with this advancement. Some of the issues associated with technology include internet marketing, internet banking, increased cybercrimes, mobile banking and increased awareness. Technological advancements have resulted in increased competition both in the banking sector and the business world as a whole. NAB has tried to embrace technology through the development of technologically sensitive financial services, (NAB, 2016). Some of these services have been enabled by NAB Flik and internet marketing. NAB Flik has encouraged mobile banking improving the efficiency of customer delivery. Internet banking has also simplified the banking process by making it easy to create accounts and conduct transactions through the internet, (AbuShanab, 2007, p. 95). However, some major technological trends have currently emerged. These trends must be taken into consideration by this bank for it to remain competitive. Some of these trends are as follows. Entry of Technological giants into the Financial Sector Competition is a major factor associated with technology. A company must, therefore, embrace technology to remain competitive. Going by the improvement in technology the technological giants like Google, Facebook Amazon and Apple could invest into the banking sector and outdo most of the banks since they have a good customer base. Most of the consumers use Google apple and amazon, (Au, 2008, p. 160). This improvement has been executed by Apple which has launched the Apple pay. According to Kracheel, 2014, p. 18)), Apple pay is a mobile payment developed by Apple Company, in its attempt to get into the financial sector. Other companies such as Samsung have also promised to follow suit. Soon Facebook Twitter and Amazon will also get into the financial sector. It is only Barclays bank which has invested into this internet banking service by developing its wallet called Pingit. Emergence of Digital Banks According to, Bhatti (2015), digital banks are banks whose services are mainly offered through the internet. The emergence of digital banks may challenge most existing banks like NAB since they may have the ability to mobilize more customers to have an account with them.In the UK, the likes of Mondo, Atom Sterling, and Tandem, offer alternative financial services that may exert a lot of pressure on the existing banks. NAB is also not an exception as it has to compete effectively to maintain its profits and expand globally. In 2015, blockchains made tremendous profits through the offering of its bitcoin crypto currencies. This can continue to grow to make it make more profits in subsequent years. This makes it a major competitor of banks. Many banks have also launched investigations on how they can make use of these Block chain applications in their business, (Bornholdt, 2014, p. 1403). NAB is also not an exception to this it needs to venture into these applications to continue operating profitably. Emergence of Wearable Applications Wearable applications are applications installed on wearable items. Some wearable items include digital watches and bangles. Many banks have tested wearable applications on smart watches. Apple Company has also launched the Apple Watch which is a smart watch that can support most banking apps, (Kracheel, 2014, p. 19). These are new digital channels that would make banks evolve more in their operations and increase their profitability. If most banks install these apps, then NAB may have a difficult time keeping up with other banks. NAB should, therefore, take these technological improvements into account and adjust to them accordingly. Going digital is a major step in improving profitability in business. The world has technologically advanced in business, (Martins, 2014, p. 3). Therefore, this bank should stay informed about the current developments in the financial sector. It should also make use of the Bit chain applications such as unit coins to increase its profits. Globalization is a major trend associated with technology. Since most technology giants like Apple are investing in the financial sector, there is a great possibility that they may out-compete most of the banks. NAB should, therefore, expand its services to other continents apart from Australia and Asia. It should also develop operations in Africa and China. Staying informed is a major determinant of success. This can be done through consistent environmental evaluation. Environmental scanning is a systematic evaluation of the environment to obtain a better understanding of the major stakeholders in the environment. Nab should constantly practice environmental analysis to identify major technological changes and adapt to them timely. There are smart watches that support banking apps. One of these watches was developed by Apple Company. The bank should adopt these wearable apps to increase the efficiency of its services. Specific environment entails suppliers, customers, competitors and industry regulations that are specific and unique to an entity, and directly impacts on how the entity conducts its business. These factors always affect the organization directly. An organization should, therefore, formulate proper ways of dealing with these factors. Competition is the major critical factor affecting National Australia Bank. Competitors can be potential or current. Current competitors are individuals and organizations which offer the same products or services like those offered by a specific organization, (Drake, 2006, p. 1448). On the other hand, potential competitors are people or organizations that have the capability of offering the same products or services being offered by a certain organization. An organization should, therefore, be aware of its current and potential competitors to operate efficiently, Drake, 2006, p. 1448). In the banking sector, especially in Australia, competition is a major determinant of profitability. NAB should, therefore, be aware of its key competitors and make proper adjustments to be more competitive. Some impacts competition may have on this bank are discussed below; Banks are developing more complicated competition strategies. Some major on internet banking while others venture in developing more branches and increasing global operations as a major weapon for competition. Most banks are growing global, by expanding their branches worldwide. However, NAB has been slow in executing branch expansions. It has not expanded into some continents like Africa. Shortly, there may be more competition that may make this bank unable to enter into new markets and expand its operations. Increase the Number of New Entrants Expansion of services is a major tool used by most organizations to gain competition. Some organizations such as Apple are now expanding into the financial sector, (Rodriguez, 2015, p. 311). Samsung has also made attempts to enter the financial market to provide financial services. New entries into the market may deprive this bank of some potential customers. Some customers may also migrate from NAB to new financial service providers entering the market. Foreign Banks are entering into Foreign Deposit Markets. NAB has not properly expanded its operations globally. Globalization is a key factor in determining competition. Since many foreign banks are now investing in online deposit services, they may out compete for this bank as this bank has not developed a good background in foreign online deposits market. Competitive Forces may cause Decline in Net Interest Margin. Development of several banks operating in Australia Asia and Europe makes it difficult for this bank to obtain a competitive advantage. Some banks have also lowered their interests on loans and mortgages. This has made some customers migrate from NAB to other banks to enjoy the low-interest rates. In the near feature, NAB may also be forced to decrease its interest margins to maintain its customers. This may lead the bank into financial crisis. Entry of non-banking Companies into Financial Sector. Some non-banking companies such as Apple have now started offering financial services. Apple is a well-established company with a good customer based, (Kim, 2015, p. 527). NAB may, therefore, experience stiff competition from such companies that may lead to a decrease in its profitability. How NAB can deal with Competition To develop customer preference, a company should use more customer friendly procedures. Customer friendly procedures are processes which maximize customers interests, (Moroko, 2008, p. 170). NAB should incorporate procedures that would simplify transactions and make transacting with the bank cheaper as compared to other banks. This may enable it to develop customer loyalty. When customers feel satisfied with the services of a company, they will try to stick to the company. Customer satisfaction is achieved by the company through offering proper services to the customers, practicing integrity and being honest with the customers, (Rauben, 2008, p. 91). NAB can use this strategy to gain a competitive advantage over other banks. NAB should do a continuous environmental evaluation to identify its competitors and make proper adjustments. Environmental scanning enables an organization to understand better the environmental variables influencing its operations, Khan, 2009, p. 346). This activity is, therefore, more appropriate to the bank in its attempt to identify its competitors. Conduct its SWOT analysis and act on its threats and opportunities. The bank should carry out a SWOT analysis. This would enable it identify the threats to its proper operation and act on them. SWOT analysis enables organizations to identify the opportunities in the environment and act on them, (Mangel, 2007, p. 22221). The bank will, therefore, be able to determine its major opportunities and act on them through this analysis. Practice corporate social responsibility Caring for the community is a major determinant of success of an organization. A company that conducts this activity develops trust from the community in the long run, (Dhawliwal, 2011, p. 61). NAB should, therefore, practice corporate social responsibility to develop trust among the community members and obtain more customers. Corporate Social Responsibility and Ethics There are two major approaches to ethics and social responsibility. Some companies adopt egoism, whereby they only practice corporate social responsibility if it maximizes the profits of the entity, (Ryan, 2016, p. 25). However, NAB has always adopted utilitarianism approach to ethics and social responsibility. It has always ensured the welfare of its customers and the community as a whole is taken care of. This approach advocates for maximization of moral good of the community. It states that a decision or activity should result in maximum good to the society. (Ping, 2007, p. 14). NAB has always adopted this approach to ethics by carrying out the following corporate social responsibility activities; Volunteer Activities. The company encourages its staff members to conduct volunteer activities. It promotes this by offering its employees with two days volunteer to leave, NAB, 2016). In their volunteer activities, the staff members extend assistance to the poor and elderly in Australia. Donations and Support. The bank supports the ovarian research foundation in its work of detecting and control of ovarian cancer. It does this by giving cash donations and resources for conducting anti-cancer campaigns. Community Involvement. NAB conducts several activities that aim at improving the lives of the community members in Australia. It provides cash donations to groups and offers financial literacy training to members of the community, (NAB, 2016). This has helped to promote a positive relationship between this bank and the members of the community. Environment The NAB staff are key volunteers in environmental conservation and prevention of pollution. They volunteer to clean the environment and stop any signs of environmental pollution, (NAB, 2016). For example, the staff members are allowed to self-nominate as environment ambassadors and work to make difference in their working environment as a whole. It conducts Charity Partner Programs The most current example of this program is based in Ireland. The program brings together staff members investors and other financiers to contribute towards charity. Some of the charity contributions are aimed at supporting cancer treatment and prevention of child abuse and cruelty. Organization Culture that work for NAB Organization culture refers to the values and beliefs that drive the operations of an organization. These values determine the way the organization operates. (Gregory, 2009, p. 674). The best organization for me to work in should have the following principals. First, openness and honesty. A good organization culture for me to work in should embrace openness and honesty. Issues should be discussed openly to promote confidence in the organization. (Glisson, 2007, p. 740). Honesty is also a vital aspect of an organization culture since it promotes trust in the organization. Secondly, teamwork and collaboration. I would like to work in an organization that embraces teamwork and collaboration. The staff members should help each other in times of problems. This promotes efficiency in executing tasks in the organization. Third, Respect and fairness. I would like to work in an organization where I am respected. My rights and values should be taken into consideration. Human rights should be given priority when designing organization culture. (Ardchvili, 2009, p. 450). The organization should also be able to embrace my personality and treatment with respect. Fourth, Simplicity, speed and efficient fulfillment of promises. This is a major value I would consider before joining an organization. Promised rewards should be given in time, my salaries or wages should not be delayed without proper reasons. This is because compensation is a major determinant of motivation. Culture Suitable to National Australia Bank NAB has a clearly outlined organization culture, based on honesty and openness, fairness, simplicity, speed teamwork and efficient execution of promises. These values are exactly what I would look for before joining any organization. Honesty and inclusive are major requirements of a good culture, (Christensen, 2007). Going by these values, I believe that I can fit in this organization. According to Atiku (2016, p. 26), a proper organization culture is one that encourages inclusive, honesty and teamwork. These characteristics are all embraced by NAB. Nab is, therefore, a good organization, which respects the rights of its employees in the workplace and ensures that each employee is treated unique according to personalities held. Conclusion National Australia Bank is a bank with a clear purpose and mission. 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